Talk about user friendly... the Sure Shot 85 Zoom Platinum is a standout. We positioned the power zoom buttons in front for easy reach. Designed an oversized mode dial for quick access. And we whittled away the ounces and inches to create a camera that ""feels right"" from the first moment you use it. Here's a camera that makes it so easy to reach a new level of picture-taking excellence. A camera that's so compact and stylish, you'll always want it with you... for the moments you don't want to miss. Slip the Sure Shot 85 Zoom Platinum into your pocket and get ready for great times. And great pictures. The beauty of Canon's Sure Shot 85 Zoom Platinum camera goes way beyond its sleek style and ultra-compact convenience. Here is a camera that introduces a new world of creativity. Effortlessly. Just press the power zoom button and go from 38 mm wide-angle to 85 mm close-up in an instant. Composing the perfect scene has never been easier. You can count on sharp, dramatically vivid photos every time, thanks to Canon's famed 3-point Autofocus. The Sure Shot 85 Zoom Platinum is nothing short of brilliant, with its powerhouse flash and flattering Red-Eye Reduction. It's so carefree to use, with automatic film load, advance and rewind. The Sure Shot 85 Zoom Platinum does the work, so you can have all the fun.